The automotive industry is evolving faster than ever, driven by innovative technologies, shifting consumer preferences, and the demand for sustainability.

Innovations like autonomous vehicles, connected systems, electric cars (EVs), and online vehicle shopping are redefining the way we think about mobility. Add to this the transformative power of generative AI, which is automating tasks, optimizing design and forecasting, and creating personalized customer experiences. By 2032, the generative AI market in the auto industry is projected to exceed $2 billion!

Digital transformation is no longer optional—it’s essential for staying competitive. Taking the BMW Group, their partnership with SAP and the implementation of SAP S/4HANA cloud architecture at their iFactory is revolutionizing processes like logistics, finance, and compliance. By creating a unified digital framework, they’re setting new benchmarks for efficiency and unlocking the potential of generative AI integration.

Reference: SAP News Centre, What the Automotive Industry Can Learn from the Next Wave